"The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" --David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s. "The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible." --A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.) "Who the hell wants to hear actors talk?" --H.M. Warner, Warner Brothers, 1927. "I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper." --Gary Cooper on his decision not to take the leading role in "Gone With The Wind." "A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make." --Response to Debbi Fields' idea of starting Mrs. Fields' Cookies. "We don't like their sound, and guitar music is on the way out." --Decca Recording Co. rejecting the Beatles, 1962. "Heavier-than-air flying machines are impossible." --Lord Kelvin, president, Royal Society, 1895. "If I had thought about it, I wouldn't have done the experiment. The literature was full of examples that said you can't do this." --Spencer Silver on the work that led to the unique adhesives for 3-M "Post-It" Notepads. "So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we' ll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'" --Apple Computer Inc. founder Steve Jobs on attempts to get Atari and HP interested in his and Steve Wozniak's personal computer.